Carrera sunglasses

I love when brands can reinvent themselves. To be able to succeed in the fashion industry, brands need to work hard, learn about people desires, trends, and it’s not an easy job.

Carrera is a brand that is in the business since 1956 and started producing helmets and masks for winter sports, later entered in the fashion industry with collections of sunglasses and optical frames.

Carrera's 2013 eyewear collection is great and in this post I will show you some of my favorite sunglasses models. The brand is reinventing their identity and becoming more urban.  I think their ended up designing an awesome collection, super trendy and cool.